Effective Date: September 9, 2026
Last Updated: September 9, 2026
This Privacy Policy describes how Tick & Tock, LLC, a Maryland limited liability company, doing business as Second Tick Co. (“Second Tick Co.,” “Second Tick,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use the Second Tick Co. website and online storefront, purchase products from us, create or use an account, sign up for marketing communications, communicate with us, interact with our chat features, or otherwise use our online services (collectively, the “Services”).
Our online storefront is powered by Shopify, which provides ecommerce, hosting, checkout, payment, security, analytics, customer privacy, communication, and other technologies that help us provide the Services. We may also use other service providers and technologies in operating the Services.
If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information, this Privacy Policy controls with respect to that subject.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have received and had an opportunity to review this Privacy Policy.
For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual, as defined by applicable law.
Personal information generally does not include information that has been lawfully de-identified, anonymized, or aggregated so that it cannot reasonably be associated with an individual.
Depending on how you interact with the Services, we may collect or process the following categories of personal information.
This may include:
This may include:
Payments are generally processed through Shopify and/or third-party payment providers.
Those providers may collect payment-card information, bank-account information, billing information, authentication information, and other payment-related information directly from you.
Second Tick Co. may receive transaction confirmations, transaction identifiers, limited payment-method information, billing information, fraud indicators, payment status, and similar information necessary to administer a transaction.
Second Tick Co. does not necessarily receive or store the complete payment-card number or other complete payment credentials entered during checkout.
If customer accounts are available and you choose to create one, we may process information such as:
Authentication credentials and related account information may be processed or maintained by Shopify or another technology provider.
If you voluntarily provide your email address through our newsletter sign-up box, promotional form, or similar feature, we collect that email address for marketing and promotional purposes.
We may also maintain information concerning:
Signing up for marketing communications is voluntary and is not required to make a purchase.
We collect information that you voluntarily provide when communicating with us, including through:
Please do not submit highly sensitive or confidential information through a general communication channel unless it is reasonably necessary for your request.
Second Tick Co. uses Shopify Inbox, including AI-powered chat functionality, to communicate with customers, provide customer support, answer questions, assist with product discovery, and help customers navigate products and policies.
We may refer to our storefront AI assistant as “Tick.”
When you interact with Tick or another Shopify Inbox chat feature, Shopify and Second Tick Co. may collect and process:
The Shopify Inbox AI agent may use information from our product catalog, policies, knowledge-base materials, storefront content, and other Second Tick Co. information to generate responses.
If you are signed into or otherwise interacting through Shopify or Shop services, Shopify may also use information available through those services to provide functionality or personalize your experience where permitted.
Please do not provide passwords, complete payment-card numbers, Social Security numbers, government identification numbers, medical information, or other highly sensitive information through Tick or another chat feature unless specifically requested through an appropriate secure process.
When you use the Services, we and our service providers may automatically collect information such as:
We and our service providers may collect and process information reasonably necessary to:
We may obtain personal information:
We may use personal information for the following purposes.
We may use information to:
We may use information to:
Information submitted through Shopify Inbox or Tick may be used to:
AI-generated responses may occasionally be incomplete or inaccurate. Our Terms of Service contain additional terms concerning Tick and other AI-generated features.
If you voluntarily subscribe to marketing communications, we may use your email address and related information to send:
We may also use information to understand the effectiveness of our marketing campaigns and communications.
You may unsubscribe from promotional emails at any time using the unsubscribe mechanism contained in the email or another method we make available.
Unsubscribing from promotional communications will not prevent us from sending non-promotional communications reasonably necessary for orders, transactions, accounts, customer service, security, legal notices, or other ongoing interactions.
Where advertising or related technologies are enabled, we and our service providers may use personal information to:
Where applicable law requires consent, an opt-out opportunity, or another privacy control, we will provide it as applicable.
We may use information to:
We may use personal information when reasonably necessary to:
The Services use cookies and similar technologies to operate the storefront and provide functionality.
These technologies may include:
The particular technologies used may change over time.
Certain technologies support functionality necessary to operate, secure, and provide the Services.
These may be used for purposes such as:
Disabling or blocking these technologies may prevent portions of the Services from functioning properly.
These technologies may remember choices and settings that improve your experience, such as:
We and our service providers may use analytics technologies to:
Where advertising, marketing pixels, personalized advertising, or similar features are enabled, we and our partners may use cookies or similar technologies to:
Depending on applicable law, some of these activities may constitute “sale,” “sharing,” or processing for “targeted advertising” even where no money is exchanged for personal information.
Shopify provides customer-privacy tools that may automatically present a cookie banner, privacy controls, or other consent mechanisms in regions where Shopify determines those controls should be displayed based on store configuration and applicable privacy requirements.
Where those controls are available, you may use them to manage non-essential cookie and tracking preferences.
You may also be able to manage cookies through your browser or device settings.
Blocking cookies may affect certain Services or Site functionality.
Where applicable law requires us or Shopify to recognize an applicable opt-out preference signal, such as Global Privacy Control (“GPC”), that signal will be processed as required by applicable law and the functionality available through our platform.
Other browser-based “Do Not Track” signals may not be recognized unless applicable law requires otherwise.
Our online storefront is powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of the Services in order to provide ecommerce, checkout, payment, fraud-prevention, security, analytics, personalization, customer communications, and other functionality.
Information submitted through the Services may therefore be transmitted to or processed by Shopify and its service providers.
Shopify Network Intelligence is enabled for our store.
Through Shopify Network Intelligence and related enhanced Shopify services, Shopify may use information concerning your interactions with Second Tick Co. together with information concerning your interactions with Shopify and other Shopify merchants to provide, support, personalize, secure, improve, or measure Shopify services and enhanced features.
These features may include functionality relating to:
Depending on where you live, certain uses or disclosures involving Shopify Network Intelligence may be considered a “sale,” “sharing,” or processing for “targeted advertising” under applicable privacy laws.
Where applicable, privacy choices may be available through the Data Sharing Opt-Out, Privacy Choices, cookie preferences, or similar controls provided through our Site or Shopify.
Shopify's privacy technology may also process qualifying browser-based signals such as Global Privacy Control where required by applicable law.
Shopify independently maintains privacy policies describing its processing of consumer information and provides mechanisms through which eligible individuals may exercise certain privacy rights directly with Shopify.
We use Shopify Inbox to provide online messaging and customer-support functionality.
Shopify Inbox includes AI-powered functionality that may assist in answering customer questions and providing product or policy information.
We refer to our storefront assistant as Tick.
Messages or prompts submitted through Tick may be processed by Shopify and the technologies Shopify uses to provide its AI-powered services.
Shopify may use artificial-intelligence technologies, including large-language-model technologies, in providing these features. The particular models, technology providers, infrastructure, or methods Shopify uses may change over time.
Second Tick Co. does not control which underlying AI model or technology provider Shopify may use.
Your use of Tick does not require you to provide sensitive personal information, and you should avoid doing so unless specifically directed through an appropriate secure process.
We may disclose personal information when reasonably necessary for legitimate business or legal purposes.
We may disclose or make information available to Shopify and other technology providers that host, secure, maintain, support, analyze, or enable the Services.
Information may be disclosed to or collected directly by:
We may provide information such as your:
to shipping carriers, postal services, fulfillment services, or related providers when necessary to deliver or administer an order.
Where we use analytics, advertising, marketing, or measurement providers, personal information may be made available to those providers for the purposes described in this Privacy Policy and subject to applicable privacy rights and choices.
Information may be disclosed to or processed through Shopify Inbox, email platforms, or other communication providers that help us communicate with customers or marketing subscribers.
We may disclose information to professional service providers when reasonably necessary, including:
We may disclose information when you direct, request, or consent to the disclosure.
We may disclose information where reasonably necessary to:
Personal information may be disclosed, transferred, or otherwise processed in connection with a proposed or completed:
Second Tick Co. does not sell personal information in exchange for money.
However, certain U.S. privacy laws define “sale” and “sharing” broadly.
As a result, some disclosures to advertising, analytics, Shopify, or technology partners may be legally treated as:
If applicable law provides you with a right to opt out of those activities, you may exercise that right through the Data Sharing Opt-Out, Privacy Choices, or similar mechanism provided through the Site.
Where required by applicable law, qualifying opt-out preference signals such as Global Privacy Control may also be recognized.
We do not knowingly sell personal information of children or knowingly use children's personal information for targeted advertising in violation of applicable law.
If you voluntarily enter your email address into our newsletter or marketing sign-up feature, you are requesting to receive promotional communications from Second Tick Co.
These communications may include occasional:
You may unsubscribe from promotional email communications at any time through the unsubscribe link provided in the email or another method we make available.
Your decision to unsubscribe from marketing communications does not prevent us from sending non-promotional messages relating to:
Where applicable law requires additional consent for particular marketing communications, we will obtain that consent as required.
The Services may contain links to or integrations with websites, social-media services, payment services, or other platforms operated independently by third parties.
Those third parties may collect or process personal information according to their own terms and privacy policies.
Second Tick Co. does not control and is not responsible for the privacy, security, content, or data-handling practices of independent third-party services.
The presence of a link or integration does not by itself constitute an endorsement of the third party.
We use or rely upon reasonable administrative, technical, organizational, and physical safeguards appropriate to the nature of the information being processed and the size and nature of our business.
We also rely on Shopify, payment providers, and other service providers to maintain security measures for systems they operate.
No method of electronic transmission, processing, or storage is completely secure.
Accordingly, we cannot guarantee absolute or perfect security.
You are responsible for maintaining the confidentiality of credentials associated with your customer account.
If you believe your account or interaction with Second Tick Co. has been compromised, please contact us promptly.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.
The appropriate retention period may depend on factors including:
When personal information is no longer reasonably required, we may delete, anonymize, aggregate, or otherwise dispose of it consistent with applicable law and our operational practices.
Depending on where you reside, the law applicable to you, and whether the applicable law applies to Second Tick Co. or a particular processing activity, you may have certain rights concerning your personal information.
Those rights may include:
You may have the right to request access to personal information maintained about you or information concerning how that information is processed.
You may have the right to request correction of inaccurate personal information.
You may have the right to request deletion of certain personal information, subject to applicable exceptions.
For example, we may be permitted or required to retain information necessary to:
You may have the right to obtain certain personal information in a portable format where applicable.
Where applicable law provides such a right, you may opt out of processing legally characterized as:
You may exercise an available opt-out through the Data Sharing Opt-Out, Privacy Choices, or similar mechanism available through the Site.
Where applicable law provides specific rights concerning sensitive personal information, we will honor those rights as required.
Second Tick Co. does not intentionally seek highly sensitive personal information through its general storefront, newsletter, Contact Us form, or Tick chat except where reasonably necessary to provide a requested service, secure a transaction, comply with law, or address a legitimate customer request.
Where provided by applicable law, we will not unlawfully discriminate against you for exercising an applicable privacy right.
Where applicable law provides a right to appeal our decision concerning a privacy request, you may submit an appeal through our Contact Us form and clearly identify the submission as a Privacy Request Appeal.
To submit a privacy request concerning information controlled by Second Tick Co., please use the Contact Us form available through the Second Tick Co. Site and clearly indicate that your communication concerns a privacy request.
We may need to verify your identity before responding to or fulfilling certain requests.
Verification requirements may depend on:
Where applicable law permits an authorized agent to submit a request on your behalf, we may require reasonable evidence that you authorized the agent and may also request direct verification from you.
We will respond within the period required by applicable law.
Where permitted by law, we may deny, limit, or charge a fee for requests that meet applicable statutory criteria, and we will provide an explanation where legally required.
Certain information may be independently controlled or processed by Shopify. Rights concerning Shopify's independent processing may also be exercised through privacy mechanisms made available by Shopify.
The Services are intended for adults and are not directed toward children.
We do not knowingly solicit personal information from children or knowingly permit children to create accounts or make purchases in violation of our Terms or applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to Second Tick Co. in circumstances where it should not have been collected, please contact us through the Contact Us form.
We will take appropriate action as required by applicable law.
Second Tick Co. currently offers direct purchases through its Site to customers in the United States.
However, Shopify and other service providers may maintain infrastructure, personnel, systems, or service providers in other states or countries.
As a result, personal information may be transferred to, stored in, or processed in locations different from the location where you reside.
Where applicable law requires particular safeguards for an international transfer, the responsible party will use legally recognized safeguards where required.
We may revise this Privacy Policy from time to time to reflect changes in:
When we revise this Privacy Policy, we will update the Last Updated date.
We will provide additional notice, obtain consent, or take other steps concerning material changes where required by applicable law.
If you have questions about this Privacy Policy, our privacy practices, or personal information concerning you, or if you wish to exercise an applicable privacy right, please use the Contact Us form available through the Second Tick Co. Site.
Tick & Tock, LLC
doing business as Second Tick Co.
Maryland, United States